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Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY
Lure New York, New York, NY

Lure New York

4.7
4.7
3585 Reviews
$31 to $50
Seafood
142 Mercer, New York, NY 10012

Make a reservation

2 people
SunMonTueWedThuFriSat
7:00 PM
Booked 25 times today

About this restaurant

  • Good for groups
  • Hot spot
  • Neighborhood gem
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

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Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Neighborhood
    SoHo
  • Cross street
    Prince & Mercer Streets
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 3,585 people are saying

Lure New York reviews from people who’ve dined at this restaurant. Based on recent rating.

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.5Service
  • 4.7Ambience
  • 4.3Value

NoiseModerate

Loved For

  • New York City

    Seafood

  • Manhattan

    Seafood

Review summary

AI-generated from verified diner reviews
Lure New York offers an enchanting ambiance, reminiscent of dining on a high-end ship. Guests rave about the "excellent food" and "superb service," especially the sushi and seafood options. While the noise level can be high, the attentive and friendly staff ensure a "wonderful dining experience."
3,585 Reviews
  1. Matthew VIP

    New York City33 reviews

    4.0

    Dined on April 1, 2025

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 5
    Consistently wonderful, but room for improvement. As always, the experience was excellent overall. However, I was disappointed to find that three out of the four sake selections I requested were unavailable. Given how well sake keeps when refrigerated and how simple it is to update a printed menu, this felt like a preventable oversight.

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  2. Mari

    New York City3 reviews

    3.0

    Dined on March 31, 2025

    1. Overall 3
    2. Food 3
    3. Service 3
    4. Ambience 5
    Sushi was ok. Ut the salad we had was not good …. They couldn’ t understand about cafe lungo, I had to explain 3 ti es, to bring a toothpşcks took time, I asked to 3 different worker…

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  3. mark VIP

    New York City4 reviews

    5.0

    Dined on March 28, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Food, service and choices are exceptional. Tyre's a reason this place has survived for so long. The staff is very attentive in a very busy space and everything we ate was delicious!

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  4. Gretchen VIP

    Los Angeles18 reviews

    5.0

    Dined on March 24, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    First time dining at Lure, though we’ve walked past this restaurant many times while my daughter was staying at the Paulson center. The ambiance is just amazing, it really feels like dining inside a high end ship. The staff is top notch, very friendly, attentive and fast moving. The maître d' was especially helpful as our servers became busy with some large tables. He really stepped in and helped us a lot. The food was excellent. My daughters and I ordered several sushi rolls and my husband had the salmon entree. We also had the plum fairy cocktail and the deep dish cookie with ice cream for dessert. All were excellent. This restaurant is something special and we will be back!

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  5. Emily

    Philadelphia3 reviews

    3.0

    Dined on March 23, 2025

    1. Overall 3
    2. Food 5
    3. Service 1
    4. Ambience 3
    Waitress was rude and clearly didn’t care about our table. Very disappointing.

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  6. Rose

    Los Angeles56 reviews

    5.0

    Dined on March 22, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Wonderful time! Excellent service! The food is always great. We'll be back!

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  7. Christine297

    New York City46 reviews

    5.0

    Dined on March 22, 2025

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Our dinner was so delicious! Had the halibut, lobster and sushi and it was all so fresh and well prepared. Only complaint was that the noise level is so high. Definitely going back again soon!

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  8. Randi-Ellen VIP

    New York City10 reviews

    5.0

    Dined on March 21, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great sashimi, service and birthday celebration at Lure for lunch!

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  9. EAdjei VIP

    Los Angeles18 reviews

    5.0

    Dined on March 19, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Excellent food, ambience and hospitality! Love the sushi options and the menu is pretty well-rounded if you like fish and seafood. First bar I attended where the bartender was friendly as opposed to just being there to take your order. It was very busy but I felt well attended.

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  10. Adam VIP

    New York City2 reviews

    4.0

    Dined on March 19, 2025

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 4
    Food was good. Restaurant felt quite cramped and the room was hot! Service could have been better.

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FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3585 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation


Booked 25 times today
Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross street
    Prince & Mercer Streets
  • Neighborhood
    SoHo
  • Hours of operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Payment options
    AMEX, Discover, Mastercard, Visa
  • Executive chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
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  • Terms of Use
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